Friday, July 22, 2011

Fundraising lessons from the world of rock n roll : Page 1 of 2 : FundRaising Success

Fundraising lessons from the world of rock n roll : Page 1 of 2 : FundRaising Success: "There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?

I love the quote by UNICEF'sOpens in a new window internet chief from a few years back: 'The currencies that we deal in are awareness and enlightenment and to have people be stakeholders in these ideas.'"

Thursday, July 21, 2011

Key factors in improving multi-channel marketing for non-profits | TechJournal South

Key factors in improving multi-channel marketing for non-profits | TechJournal South: "Key factors in improving multi-channel marketing for non-profits
July 21st, 2011

ConvioIntegrated multi-channel marketing makes the most sense for non-profit organizations, but size does not equal integrated marketing sophistication among organizations, according to the Integrated Multi-Channel Marketing study from Convio Inc. (Nasdaq:CNVO).

“Today, every constituent can and should be engaged through multiple channels so that both the organization and the individual get the most out of the relationship,” said Vinay Bhagat, founder and chief strategy officer of Convio. “In doing so, nonprofits can deepen those relationships by better anticipating needs, interests and passions, and providing relevant interactions and opportunities for participation. Determining how to manage this within an organization is non-trivial but has significant payoffs."

The AFP Blog: What Did You Say?

The AFP Blog: What Did You Say?: "What Did You Say?
Go online to any charity website. Go online to the AFP website. Look at the landing page and tell me whether, once you’ve read it, you have a better idea of what that organization is, what it does and what makes it important to the communities it serves."

Is Mobile Technology Better for Communication Than Fund Raising? - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Is Mobile Technology Better for Communication Than Fund Raising? - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "A recent survey of 233 nonprofits by the Association of Fundraising Professionals and Kaptivate, a nonprofit consultant, leads to a similar conclusion. That study found 20 percent of nonprofits were using mobile technology only to engage supporters, and about 50 percent were disappointed with their fund-raising results through the medium."

Wednesday, July 20, 2011

Is your social media presence in the right hands?

Is your social media presence in the right hands?: "SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues."

Tuesday, July 19, 2011

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Good Update On Mobile Giving | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: "Good Update On Mobile Giving

July 18, 2011

Mark Phillips at Bluefrog has done us a service with this update on mobile giving, with a UK slant."

GuideStar Launches GX Connects, a New Online Resource for Nonprofits | Cision Wire

GuideStar Launches GX Connects, a New Online Resource for Nonprofits | Cision Wire: "Washington, DC—July 19, 2011—GuideStar—the leading source of nonprofit information—today announced the launch of GX Connects, a new, free tool for nonprofits that want to complete their GuideStar Exchange profiles and keep them updated. The GuideStar Exchange is a program that allows nonprofits to share up-to-date information with GuideStar's vast online audience, thereby providing a more complete and accurate picture of those nonprofits through photos, videos, and additional documentation. GuideStar Exchange members who complete all required fields display the GuideStar Exchange Seal, which has become synonymous with transparency and trust in the sector, on their public report pages on guidestar.org. GX Connects can be found online at http://gxconnects.ning.com/."

How to socialize your annual convention — SocialFish

How to socialize your annual convention — SocialFish

Monday, July 18, 2011

CharityVillage�Research: Collaborating in the Virtual Space

CharityVillage�Research: Collaborating in the Virtual Space: "Two heads are better than one', as the old saying goes, and it certainly applies when thinking about the benefits of collaboration. Whether it's one nonprofit partnering with a like-minded organization to tackle a common issue, or combining individual efforts on a project team, working collaboratively can be an effective means to find efficient solutions.

With technological advances happening at such a rapid pace, collaboration is quickly taking a virtual bent. Is your organization taking full advantage of the opportunities available?"

Engagement Focus of Mobile Technology | eJewish Philanthropy: Your Jewish Philanthropy Resource

Engagement Focus of Mobile Technology | eJewish Philanthropy: Your Jewish Philanthropy Resource: "Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.

Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations."

BBC News - TEDGlobal: Worshipping at the church of TED

BBC News - TEDGlobal: Worshipping at the church of TED: "Beyond the eclectic nature of its speakers, the conference is unusual in many ways and has become something of a cult for its followers - appropriately known as TEDsters.

There is both a big and little TED. The first is held in the glamorous location of Long Beach, California. The second has been taking place in Edinburgh this week, after several years in Oxford."

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming | Fast Company

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming | Fast Company: "The most surprising takeaway from the recent Pew Research Center study, 'Social Networking Sites and Our Lives,' wasn't that 80% of Americans regularly use the Internet or that 60% of Web users have a social network account--double the number in 2008, with the vast majority on Facebook (52%) and Twitter (33%). Nor is it that people have gone gaga over smartphones, with one in three Americans owning one. Rather, it's the idea that the Internet, in particular social networks, engender trust, and the more time you spend on them the more trusting you become."