Friday, April 13, 2012

Digital differences | Pew Research Center's Internet & American Life Project

Digital differences | Pew Research Center's Internet & American Life Project: oday, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home. The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer. Read more ...

Thursday, April 12, 2012

Getting digital really working | Jonathon Grapsas | 101fundraising

Getting digital really working | Jonathon Grapsas | 101fundraising: So what does a solid, well performing digital fundraising program look like?

It’s the question I’m often asked, and am going to share, as best I can in a little under 1,300 words.

Dispelling the myths

One of the most frustrating things about the digital world is that it is full of illusion, and quite a lot of BS.

How Social Media Influencers Fuel your Fundraising Goals | NetWitsThinkTank.com

How Social Media Influencers Fuel your Fundraising Goals | NetWitsThinkTank.com: Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks.

You can now identify your most “social” constituents, and when you know that you are in position to develop

Tuesday, April 10, 2012

Project REACH Mobile App Challenge

Project REACH Mobile App Challenge: Real-time Electronic Access for Caregivers and the Homeless (REACH). Join the mobile app challenge to connect those in need to resources in their community.

How and Why Causes Gain Momentum Online - Social Good - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

How and Why Causes Gain Momentum Online - Social Good - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: What is it that makes these events spread online and generate support?

The common thread is that the organizers found a way to help anyone relate to the cause, says Stephanie Rudat, an online activist and co-founder of Alliance for Youth Movements, a digital advocacy organization.

Monday, April 09, 2012

The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: The Dangers of an Inactive E-Mail List

April 5, 2012, 9:20 am

By Nicole Wallace

Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams Hussey, told participants in San Francisco at the Nonprofit Technology Conference.

Engineering Serendipity | TechCrunch

Engineering Serendipity | TechCrunch: To move forward, the metrics these startups should be obsessed with should not just be how many users signed up, how many downloads they have, or how many pings they sent out, but how many real connections between people are actually being made. This is the Holy Grail for engineering serendipitous people discovery: alerting users immediately that somebody is nearby, but also making sure that’s a connection the person actually wanted to make.

Meet the Winners of the 2012 Digital Storytelling Challenge!

Meet the Winners of the 2012 Digital Storytelling Challenge!: The 2012 Digital Storytelling Challenge was a great success, with more than 250 total submissions from social benefit organizations in 24 countries! We were impressed with the quality of the photo slideshows and videos, and all the hard work that went into them.

Connection Caf�: Homepage | Internet Marketing, Social Media and Web 2.0 for Nonprofit Organizations

Connection Caf�: Homepage | Internet Marketing, Social Media and Web 2.0 for Nonprofit Organizations: People engaging in social media are interested in being social, which means they want to establish relationships with the organizations & individuals that they follow. Effective social media campaigns help foster these relationships by engaging followers in two-way communication.

Is Your Nonprofit Guilty of #Hashtag Spamming? � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Is Your Nonprofit Guilty of #Hashtag Spamming? � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits:

Is Your Nonprofit Guilty of #Hashtag Spamming?
April 9, 2012
tags: Twitter

A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good.

Street Fundraisers Get Smarter on Technology - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Street Fundraisers Get Smarter on Technology - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Daryl Upsall, a consultant in Madrid who advises nonprofits on the technique, said at a session of the Association of Fundraising Professionals annual meeting, in Vancouver, that street fundraising is growing more common and is now used in 35 countries.

But as the approach has become more popular, it has also spurred a backlash. In London and elsewhere in Britain, the solicitors are often called chuggers, a compression of the term charity muggers, Mr. Upsall says.