Ten tips for digital transformation at charities

Ten tips for digital transformation at charities: "Last week Kirsty Weakley spent a day immersed in all things digital transformation at CharityComms' conference. She picks out the key themes that emerged."



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Mobile Strategy Starts with Collecting Mobile Phone Numbers

massnonprofit news ::: "The popularity of smartphones—and expected continued growth across all demographic groups—means nonprofits need to implement a mobile strategy that begins with building a comprehensive database of mobile phone numbers.

According to MobileCause, a California-based provider of online fundraising and communications platforms, mobile numbers have become “the most important record in your database...and mobile search is the most common way supporters learn more about your nonprofit.” "



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Digital Media Skills

Digital Media Skills: "Here's a list of digital media skills for resumes, cover letters, job applications and interviews. "



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5 Ways Technology Can Help Your Nonprofit Do More Good : FundRaising Success

5 Ways Technology Can Help Your Nonprofit Do More Good : FundRaising Success: "According to "The Science Behind Why People Give Money to Charity," it takes multiple actions to drive someone to give. The first action, simply asking, is one we take for granted. "



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Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention: "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right.

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further."



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