6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing: 'm a big fan of social media. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning. I didn't think about it as leveraging anyone, but there is something to be said for targeting respected followers and encouraging them to recommend you.

The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft | Co.Design: business innovation design

The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft | Co.Design: business innovation design: The "15-foot test," as Wetherell refers to it, is the threshold for differentiation he holds his team to: Products must attract attention even yards away from the computer screen. It’s the idea that in order for a product to stand out in such a crowded market, he says, "it needs not only to function differently but also look noticeably different from afar." That standard was arguably the driver behind Alto, AOL’s radically redesigned email service that launched in October--which looks more like Pinterest than Gmail--but it’s also a sentiment I’ve heard from a slew of designers in the past year--a sign that products can no longer live or die by tech specs and up-close product inspections. In fact, AOL killed a past iteration of its email service, called Phoenix, because Wetherall says, "it didn’t pass the 15-foot test."

ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud | TSNN Trade Show News

ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud | TSNN Trade Show News: ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud
January 1, 2013
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ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud altASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud

When 637 executives recently gathered for the American Society of Association Executives Technology Conference & Expo in early December at the Walter E Washington (D.C.) Convention Center, they walked away knowing not only the latest technology showcased by more exhibitors, but also the latest trends to keep an eye on.

A Preliminary Theology of Social Networks

A Preliminary Theology of Social Networks: As people like Beth Kanter and Allison Fine made clear in their book, The Networked Nonprofit, networks are the new form of organizational structure in the 21st-century. (Actually, Jessica Lipnack and Jeffrey Stamps predicted in 1994 in The Age of the Network that networks would be the signature form of organizations in this century and I wrote about network organizations for the Jewish community in 2001 in Network Judaism). The bedrock of social networking sites, the platforms that support network organizations, is relationships.

Online Giving Grew Fast in Fourth Quarter - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Online Giving Grew Fast in Fourth Quarter - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Online Giving Grew Fast in Fourth Quarter

January 3, 2013, 9:02 am

By Holly Hall

The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.

200 More Email Subject Lines from End of Year Fundraising | npENGAGE

200 More Email Subject Lines from End of Year Fundraising | npENGAGE: Back by popular demand is the latest analysis of end of year fundraising email subject lines. The 2011 edition of “80 Email Subject Lines from End of Year Fundraising” was a very popular article and I decided to do it again.

This time, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012. Here are some interesting findings, best practices, and the complete list of email subject lines.

Top Social Media Stats of 2012 | The Realtime Report

Top Social Media Stats of 2012 | The Realtime Report