Engaging the distracted: 3 digital experts share their fundraising tips » Charity Digital News

Engaging the distracted: 3 digital experts share their fundraising tips » Charity Digital News: "Where do you start when it comes to taking advantage of the digital opportunities available to charities? Three speakers, who will feature on a special digital-focused panel at the IoF Fundraising Convention this year, share their thoughts on some digital trends in an exclusive Q&A."



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How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits - SocialFish

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits - SocialFish: "Why might Snapchat be worth it for your organization? Here are some of the ways in which the platform has changed the fundamental way in which you can connect with your audience:

Short Ads Provide Incentive for Quick Action

Unlike most traditional online ads, Snapchat’s particular format doesn’t allow you to run ads that can then be looked up later. This means that users who want to respond have more drive to do so quickly, lest they forget."



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Eli Pariser: Beware online "filter bubbles" | TED Talk | TED.com

Eli Pariser: Beware online "filter bubbles" | TED Talk | TED.com: "As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy."



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Charity boards are failing to adapt to the digital age – this has to change | Voluntary Sector Network | The Guardian

Charity boards are failing to adapt to the digital age – this has to change | Voluntary Sector Network | The Guardian: "There is tension in the way the charity sector views digital technology. CharityComms’ recent report into digital transformation showed that 80% of digital specialists agree that technology requires a fundamental shift in the way charities work, yet only 34% believe their leaders understand this. And, despite the sector’s excitement about social media after viral fundraising hashtags, Lloyds Bank’s 2015 research highlighted that charities have the lowest industry sector score for digital maturity, with an increasing number (58%) reporting a lack of basic digital skills."



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