How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits - SocialFish: "Why might Snapchat be worth it for your organization? Here are some of the ways in which the platform has changed the fundamental way in which you can connect with your audience:
Short Ads Provide Incentive for Quick Action
Unlike most traditional online ads, Snapchat’s particular format doesn’t allow you to run ads that can then be looked up later. This means that users who want to respond have more drive to do so quickly, lest they forget."
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