Choose the right color for your Web or print project
By: Brian Satterfield
February 8, 2007
Why does the color of your nonprofit's logo never look the same on the Web as it does in print? Is there a difference between CMYK and RGB? What does your printer mean when she talks about two-color versus four-color printing? And why on earth is your designer discussing 'PMS' with you?
For something you learned about in kindergarten, color can seem like an awfully complex subject when it comes to print and Web design. Rather than a simple aesthetic decision, choosing the best color for a print or Web project often means matching the right color format to the right graphics software, and even (in the case of print design) to the right paper and printer."