Start with the basics, take it in stages, work up to the complex
Development of a web site is a logical process, which should work through from such basic questions as who’s in charge/who’s paying/what is the nature of the audience/how do we attract the audience to the site, to complex questions of adding some of the 'tomorrow' elements of technology ... after all the ducks are neatly in their row.
So says Marden Paul, Director of Strategic Computing, Office of the Vice-President and Provost, University of Toronto. And he should know, being in charge of one of the web’s more interesting and complex sites, which recently had a makeover.
Speaking to Fundraising Day of the Greater Toronto Chapter of the Association of Fundraising Professionals, Paul notes that having got the who-are-we and who-are-we-talking-to questions out of the way, the next step is to develop a set of principles to guide the design and architecture of the site – how its information is to be organized and what information is to be included/excluded."