Kentucky Nonprofits Team Up to Raise $2.9 Million in 24 Hours - NonProfit PRO

Kentucky Nonprofits Team Up to Raise $2.9 Million in 24 Hours - NonProfit PRO:



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Red Cross Fights Disasters With Social Media, Mobile Apps GOOGL - Investors.com

Red Cross Fights Disasters With Social Media, Mobile Apps GOOGL - Investors.com: "In response, disaster relief organizations are creating mobile apps and better leveraging technologies like geographic information systems (GIS) and social media to improve their reach and services.

In September, for instance, the Red Cross launched an interactive "Map Journal" designed as a one-stop resource to assist with the wildfires that hit the Western states. The map shows location and size of fires, evacuation zones, road closures and shelter locations. It even tells you where to take pets, among other information."



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Facebook Reverses Ban on Sight-Loss Charity's Video Ad - The Chronicle of Philanthropy

Facebook Reverses Ban on Sight-Loss Charity's Video Ad - The Chronicle of Philanthropy: "After barring a Royal National Institute of Blind People advertisement that asks viewers to consider how they would feel if they were losing their sight, Facebook did an about-face Wednesday and cleared the clip, The Guardian reports. The company drew fire on social media for initially refusing the ad, saying it violates internal guidelines that favor "neutral or positive" messages and disallow "threatening" language."



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Facebook's resistance to RNIB's advert poses questions for charity campaigns | Voluntary Sector Network | The Guardian

Facebook's resistance to RNIB's advert poses questions for charity campaigns | Voluntary Sector Network | The Guardian: "he news that Facebook had banned the Royal National Institute of Blind People’s (RNIB) latest campaign advert about sight loss raises questions about the future of charity adverts on the social media platform. Facebook claimed the ad was “degrading” and broke its guidelines on language."



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Say “Yes!” to P2P Registration Data | npENGAGE

Say “Yes!” to P2P Registration Data | npENGAGE: "Charity Dynamics just released a report that takes a deep dive into the registration form flow itself.
Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. Using funnels set up in Google Analytics, they followed users through the six-step registration process that many of the top event fundraising organizations are currently using."



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MORE THAN A TICKET: RETHINKING THE ANNUAL REPORT

September 2015 | NTEN: "Every year, Seattle Theatre Group reaches thousands in the Pacific Northwest through music and theatre performances. But the audience for their annual report could be much greater. They recently took a leap and made their report digital, with support from Pyramid Communications. Here, a nonprofit leader and her agency partner share what they’ve learned by asking questions about how they can better tell and distribute their stories."



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Social Media Use from the Nonprofit Research Collaborative

Selected NRC findings Social Media Use:



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