YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet

YouTube reaches out to nonprofits with Campaigns tracking tool | ZDNet: YouTube continues to beef up analytics support on the front and back ends of the video sharing platform with the introduction of Campaigns.

Described as a "digital thermometer," essentially this tool can be used to set goals for the number of desired views with real-time tracking for pinpointing progress.

Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits: Now, there are numerous mobile wallets out there (Square, Visa, Isis, etc.), but Google Wallet does appear to be the first one to empower nonprofits to fundraise online. In the future, my guess is that when donating or shopping online we will be able to choose which wallet service we want to use with one-click – similar to how we now choose which credit card we want to use when donating or shopping online.

More small businesses dedicating time to social media - latimes.com

More small businesses dedicating time to social media - latimes.com: It started with an injured rescue dog, $125 in cash and an old silk screen machine.

Inspired by the dog, David, Donny and Darren Hendrickson used the money and the machine to launch an online skateboard and apparel company that donates a chunk of its profit to animal causes. To raise awareness for their endeavor, the 25-year-old brothers — they're triplets — turned to Facebook.

Jaitly Leaving Knight Foundation to Lead Twitter's Efforts In India | Xconomy

Jaitly Leaving Knight Foundation to Lead Twitter's Efforts In India | Xconomy

TechSoup Global Cutting Staff, Reorganizing - TheNonProfitTimes

TechSoup Global Cutting Staff, Reorganizing - TheNonProfitTimes: TechSoup Global is undergoing a reorganization that will result in fewer staff positions and a change in strategy for the technology product distribution nonprofit.

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic: his means that this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you.

Bringing the benefits of technology to Austrian nonprofits - Microsoft Citizenship Blog - Site Home - TechNet Blogs

Bringing the benefits of technology to Austrian nonprofits - Microsoft Citizenship Blog - Site Home - TechNet Blogs: Technology donations for nonprofits made easy: What has benefited German nonprofits for nearly four years now, is now also available in Austria. As of late September, the online technology donation portal Stifter-helfen.at – IT for nonprofits went online with a press conference in Vienna and media coverage in various print and online titles. It gives Austrian nonprofits access to over 100 products from three software companies. Among those three: Microsoft. The company was also among the three initial donors in Germany, and it was instrumental in setting up the donation platform in the early 2000s in the US with the American non-governmental organization (NGO) TechSoup Global.