Thursday, March 06, 2014

Social Media Marketing Magazine: Exclusives: Top CMOs on Twitter

#37: Scott Pearl
Chief Marketing Officer at the Association of Fundraising Professionals
www.Twitter.com/ScottPearlMktg - See more at: http://www.smmmagazine.com/exclusives/top-cmos-on-twitter/#sthash.RrCEolNq.dpuf



Social Media Marketing Magazine: Exclusives: Top CMOs on Twitter:



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Causes Benefit from Famous Selfie and a Polar Plunge

Causes Benefit from Famous Selfie and a Polar Plunge: There is BIG sharing like these examples, but going viral can also happen on a smaller scale. And th

Use your blog to open your door � Philanthropy North Carolina

Use your blog to open your door � Philanthropy North Carolina: Visitors to your website and subscribers to your blog are looking for information, insight and ideas for improving your community.

Those visitors also want to understand your nonprofit and its impact.

So use your blog to inform and engage them.

Wednesday, March 05, 2014

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising: In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?

Prove Content Marketing ROI with a Performance Scorecard

Prove Content Marketing ROI with a Performance Scorecard: ROI. It’s the elephant in the room.

In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result.

Building Relationships (and Links) from Natural Content - Search Engine Watch (#SEW)

Building Relationships (and Links) from Natural Content - Search Engine Watch (#SEW)