#37: Scott Pearl
Chief Marketing Officer at the Association of Fundraising Professionals
www.Twitter.com/ScottPearlMktg - See more at: http://www.smmmagazine.com/exclusives/top-cmos-on-twitter/#sthash.RrCEolNq.dpuf
Social Media Marketing Magazine: Exclusives: Top CMOs on Twitter:
'via Blog this'
This blog contains assorted news, commentary and limited press releases on nonprofit technology gathered by the AFP Fundraising Resource Center. Other Sites of Interest Section Disclaimer: AFP provides the following listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some urls may require registration to view and/or may only be available for a limited time.
Thursday, March 06, 2014
Causes Benefit from Famous Selfie and a Polar Plunge
Causes Benefit from Famous Selfie and a Polar Plunge: There is BIG sharing like these examples, but going viral can also happen on a smaller scale. And th
Use your blog to open your door � Philanthropy North Carolina
Use your blog to open your door � Philanthropy North Carolina: Visitors to your website and subscribers to your blog are looking for information, insight and ideas for improving your community.
Those visitors also want to understand your nonprofit and its impact.
So use your blog to inform and engage them.
Those visitors also want to understand your nonprofit and its impact.
So use your blog to inform and engage them.
Wednesday, March 05, 2014
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising: In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
Prove Content Marketing ROI with a Performance Scorecard
Prove Content Marketing ROI with a Performance Scorecard: ROI. It’s the elephant in the room.
In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result.
In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result.
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