Thursday, April 15, 2010

Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe

Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe: "n the wake of the recent Haiti earthquake, the Mobile Marketing Association (MMA) and its research partner, Lightspeed Research, have released the results of the latest Consumer Briefing reports into mobile giving in the UK, French and German markets, demonstrating that people are increasingly turning to mobile as a way of quickly donating to a cause. ­Following the disaster, 23.4% of all UK, French and German people surveyed donated to the Haitian Earthquake relief efforts. Of these donors, 21.4% had pledged money via text, and 7% by visiting a charitable website from their mobile device."

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World? | Network for Good Learning Center - Learn how to raise money online for your nonprofit

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World? | Network for Good Learning Center - Learn how to raise money online for your nonprofit: "PART 1 of 4: 'The 8 Online Fundraising Changes You Must Make in 2010'
(You can download the full, free online fundraising eBook on which this series is based!)

Online Fundraising Change #1: Get Online if You're Not Already There
It's 2010: Do you know where your online donations are? In order to make the most of the technology and opportunities available today, your organization needs to have the basics of an online presence covered:"

Goodbye, Ballrooms: Campaign Kickoffs Go Online - Administration - The Chronicle of Higher Education

Goodbye, Ballrooms: Campaign Kickoffs Go Online - Administration - The Chronicle of Higher Education: "As economic pressures have squeezed college budgets, fund-raising offices have looked to the Internet to save money, using e-mail solicitations instead of pricier print materials or a thank-you video in place of a closing party. Now, colleges are experimenting with online campaign kickoffs.

Binghamton University plans to introduce its new campaign in cyberspace next Thursday night. Instead of throwing a traditional party with a sit-down meal and live music, the university, part of the State University of New York system, is inviting alumni and supporters to log on to a Web site for a virtual celebration."

Wednesday, April 14, 2010

The Jay Love Blog

The Jay Love Blog: "My next two meetings were with key sub-groups of the AFP conference. First, I attended the early morning gathering of the technology vendors associated with The Urban Institute and AFP’s FEP or Fund Raising Effectiveness project. Several of us at eTapestry were instrumental in helping start this project where the gathering actual live data from thousands of non-profits using commercial database software is done. A key executive level report from eTapestry our 'Giving Dynamics' report became the fulcrum of the project. (I pasted in an example of that original report below.) In addition, for the first few years nearly 90% of the data came from eTapestry/Blackbaud customers as non SaaS vendors either moved to the SaaS world or they figured out how to extract data so they could share too."

Tuesday, April 13, 2010

Giving is good, but wise giving helps even more - USATODAY.com

Giving is good, but wise giving helps even more - USATODAY.com: "Technology helps more people see vivid pictures of disasters that strike far away. It also makes it easier to donate on impulse."

USA TODAY launches '#America Wants,' a Twitter hashtag campaign for charity -

USA TODAY launches '#America Wants,' a Twitter hashtag campaign for charity -: "Have a charity that's near and dear to you? Here's your chance to help it out in a big way.

The Kindness community is excited to announce USA TODAY's '#AmericaWants' Twitter campaign for charity where the top tweet-getting charity will receive one full-page, full-color ad in USA TODAY -- a value of $189,400!"

How to Use Twitter to Connect Your Organization’s Brand with Your Own | Rosetta Thurman

How to Use Twitter to Connect Your Organization’s Brand with Your Own | Rosetta Thurman: "oung nonprofit professionals often express reluctance in building their personal brands because they don’t want to “overshadow” the work of their organization. They feel that since they’re in the nonprofit sector to help others, it shouldn’t be all about them. Well, I’ll show you how you can do both! Let’s look at a great example of this with Andrea Snyder from the Grants Collection at the Pratt Library in Baltimore. Andrea represents her organization using Twitter. And I’d say she’s definitely doing it right."

Twitter Finally Reveals Its Money-Making Plan: Promoted Tweets | Dan's FC Blog | Fast Company

Twitter Finally Reveals Its Money-Making Plan: Promoted Tweets | Dan's FC Blog | Fast Company: "Aside from a few small deals with Google, Yahoo, and Microsoft to integrate Twitter updates into search results, Twitter has held off announcing any kind of real monetization plan. The founders have said that they want to follow Google's path: create a product everyone wants to use, and then figure out a way to make money from it after. Today, the New York Times revealed exactly how Twitter plans to do that--at least, how they plan to start doing it."

Monday, April 12, 2010

Twitter Acquires Tweetie, the Best iPhone Twitter Client: What's Next? | Dan's FC Blog | Fast Company

Twitter Acquires Tweetie, the Best iPhone Twitter Client: What's Next? | Dan's FC Blog | Fast Company: "But not anymore. Twitter bought startup Summize back in 2008 to create a decent search engine, and now they've acquired Tweetie, one of the best (if not the best) mobile Twitter app. A URL shortener (like bit.ly) and photo uploader (like Twitpic) could well be next. And if Twitter does acquire all the necessary components and offer them as a package, they'll have total control of the medium, which means they'll be able to monetize much more effectively. That strategy will also, of course, leave all the developers who made Twitter what it is today stranded."