Beth's Blog: How Nonprofits Can Use Social Media: Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking

Beth's Blog: How Nonprofits Can Use Social Media: Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking: "Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking


Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will get a lot of views when we put it on YouTube.”

And every week, without fail, there is a sigh and a deep breath among the staff at See3 as we explain that maybe a viral video isn’t what you really need. Maybe, we say, what you really need is a video strategy."

WHAT A GUY! - Association Bisnow - Washington

WHAT A GUY! - Association Bisnow - Washington: "Over 100 execs (and another 5,000 watching online) descended on Venable's offices for Buzz2009, to hear the former Apple leader tout Twitter, at an event sponsored by SmartBrief and SocialFish. Guy recommends associations use Twitter to advertise and push agendas, which means first gaining many followers by posting interesting content, not 'what are you doing.'"

Nonprofits learn from online Obama presidential campaign manager

Nonprofits learn from online Obama presidential campaign manager: "His top take-home lessons in online campaigning from the 22-month endeavor:
Speak with one-voice, and let the data set the course;
Stay on message, say one thing at a time and make the call-to-action clear and singular;
Take the “little people” seriously;
Be prepared to deal with both good and bad luck;
Test everything, always; and
Respect the fundamentals of direct marketing."

Microsoft cloud computing gets down to earth | Philly | 07/15/2009

Microsoft cloud computing gets down to earth | Philly | 07/15/2009: "As U.S. companies start exploring doing some of this computing this year, a school system on the other side of the globe has already leapt into the cloud. Ethiopia is rolling out 250,000 laptops to its schoolteachers nationwide, all running on Microsoft's cloud platform, called Azure.

The laptops will allow teachers to download curriculum, keep track of academic records and securely transfer student data throughout the education system, without having to build a support system of hardware and software to connect them."

The NonProfit Times -Getting Familiar Via Social Media

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Sreenivasan led a session on how Web tools are transforming prospect research during the recent Fundraising Day New York, sponsored by the Greater New York Chapter of the Association of Fundraising Professionals."

A Nonprofit’s Guide to Building Simple, Low-Cost Websites

From Tech Soup
A Nonprofit’s Guide to Building Simple, Low-Cost Websites: "A Nonprofit’s Guide to Building Simple, Low-Cost Websites
Affordable solutions for planning, creating, and maintaining your organization’s online presence



By: Chris Peters

July 13, 2009

Editor's note: We recommend reading this article in conjunction with Tips for Designing (or Redesigning) a Nonprofit Website to get a more complete picture of options to create a well-designed, affordable, website and the process you should expect when moving through different parts of the process of developing a beautiful new site."

For Uganda's poor, a cellular connection | Wireless - CNET News

For Uganda's poor, a cellular connection | Wireless - CNET News: "n a place where cell phones could outnumber light bulbs, several nonprofits have begun thinking that the best way to reach the country's poor and get them much needed information is through their phones. The Grameen Foundation, a global nonprofit that helps the world's poor with financial services and technology solutions, has partnered with Google, telecommunications provider MTN Uganda, and several local nonprofits to develop and design mobile applications that let cell phone users get information via SMS text queries."

Silicon Valley Innovators Share Social Media Tips for Fund Raisers - Philanthropy.com

Silicon Valley Innovators Share Social Media Tips for Fund Raisers - Philanthropy.com: "Silicon Valley Innovators Share Social Media Tips for Fund Raisers

As colleges and other nonprofit organizations wade more deeply into social media, institutions need to show their human side and resist the urge to talk at their audiences, a group of social-media experts advised college fund raisers last week."

Digital wishes granted

Digital wishes granted: "A WISHING well of the digital kind will soon be set up. Come January next year, a website will bring together needy children and members of the public looking to make donations to help fulfil these children's specific needs."

Bing's first month produces small share gain | Webware - CNET

Bing's first month produces small share gain | Webware - CNET: "Bing took a baby step up the search engine ladder in its first month on the Internet.

Microsoft's share of the search market increased from 7.81 percent prior to the launch of Bing to 8.23 percent for the month of June, according to data from Statcounter picked up by Reuters. Bing got a noticeable bounce during the first few weeks of June, but settled back after the novelty wore off."

JoeTrippi.com » Blog Archive » The Rise of Web Video

JoeTrippi.com » Blog Archive » The Rise of Web Video: "What’s next for web video? From YouTube’s founding in 2005 to the documentation of post-election turmoil in Iran, the progress video on the web has been remarkable in just a few short year. For more perspective, the NYT has a look, in “Rise of Web Video, Beyond 2-Minute Clips” -"