Thursday, April 26, 2012

Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Understanding social media in China - McKinsey Quarterly - Marketing & Sales - Digital Marketing: Understanding social media in China
The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.

Tuesday, April 24, 2012

Website Matches Philanthropists With Community Projects (Part II) | New York City | United States | Epoch Times

Website Matches Philanthropists With Community Projects (Part II) | New York City | United States | Epoch Times: NEW YORK—In Our Backyards (IOBY), the only environment-focused, online crowd-sourcing platform, has been helping local community projects find micro-philanthropists. Most of IOBY’s donors live within two miles of their projects, and personally witness the results

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.: Don’t confuse publishing with advertising. I’m not talking about one-way communication that people view as a “salesy.” Publishing is about producing blog posts, video, e-mail newsletters, e-books, white papers, free reports and other types of content. For example, the American Cancer Society (ACS) created a blog site called MoreBirthdays.com meant to educate and inspire cancer patients, survivors and caretakers—a resource that connects the cancer community with the cause and ultimately strengthens giving.

Monday, April 23, 2012

The Seattle Foundation helps King Co. residents "GiveBIG" to nonprofits on May 2nd - PR Newswire - The Sacramento Bee

The Seattle Foundation helps King Co. residents "GiveBIG" to nonprofits on May 2nd - PR Newswire - The Sacramento Bee: During this one-day, online event, residents of King County make donations to local nonprofits through www.seattlefoundation.org -- and a share of every contribution is matched with a "stretch pool" of funds provided by The Seattle Foundation and local companies and individuals.

New to GiveBIG 2012 is the opportunity to make donations via smart phone on The Seattle Foundation's mobile web site.