Why Brands Are Ditching Twitter’s 6-Second Vine App | Adweek: ""In the last six months or so, brands have started to de-emphasize Vine as a channel because of the targeting capabilities on all these other platforms."
Data is proving this out. Video analytics firm Tubular Labs reviewed Vine, Instagram, Facebook and YouTube accounts of 40 major brands, including Coca-Cola, Target and Dunkin' Donuts. Between September and November, marketers posted 2,500 social videos, and Vine contributed just 113 of those clips—equivalent to 4 percent of branded content."
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