September 21, 2006: The traditional role of the ‘DoorKnock’ is challenged with the launch of the Heart Foundation’s online campaign
The campaign realises the potential of ‘virtual communities’ in uniting friends and family around the world. By targeting the mail boxes of virtual neighbourhoods, volunteers can ‘knock’ on the inboxes of their family and friends.
“Our neighbourhoods have expanded across the world through the internet and email,” says Tony Thirlwell, Heart Foundation CEO – NSW Division. “We have developed our annual appeal to include these communities.”"
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