It's Your Content -- Take Control of It! | NTEN: The Nonprofit Technology Network

It's Your Content -- Take Control of It! | NTEN: The Nonprofit Technology Network: "Michael Weiss, imagistic

It used to be that marketing on the web involved simply pushing content to your audience, hoping they would read it, consider, select, purchase, use, and recommend. Now, online marketing has literally become a conversation between you and your audiences. In fact, with blogs and the ability to post comments, sometimes you're not even involved in some of your best or worst marketing efforts."

Five Things We’re Forgetting When We Take Our Fundraising Online | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Five Things We’re Forgetting When We Take Our Fundraising Online | Network for Good Learning Center - Learn how to raise money online for your nonprofit: "Remember the days before the Internet? No websites. No email marketing. No Facebook. No 'donate now' buttons (oh, the horror!). We're not sure if that world is more or less scary than the one we're working in now: Twitter, CAN-SPAM, Web design and all sorts of other new tools, rules and jargon we need to learn.

But for all its differences and idiosyncrasies, development, marketing, executive and volunteer staff should feel encouraged about the Internet: the same basic principles of fundraising apply."