Via the Chronicle of Philanthropy
Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: A story from the YMCA of Greater New York’s timeline project
To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how the Y has made a difference in their lives.
Within 48 hours of issuing the appeal by e-mail and social media, the organization received nearly 300 stories recounting childhood swimming lessons, triathlon training, exercise programs started after injuries, and long-ago summer camps.
