Text-to-donate: charitable giving in 8 characters | TechSoup Canada

Text-to-donate: charitable giving in 8 characters | TechSoup Canada: I’ll come back to this, first the facts:

Text-to-donate in Canada is made possible through the Mobile Giving Foundation Canada (MGFC), a registered charity whose purpose it is to enable text message donations for the benefit of other registered charities in Canada. Text-to-donate is only possible through the strategic partnerships that MGFC has established with:

the Canadian Wireless Telecommunications Association;
the Mobile Giving Foundation U.S.;
the Canadian Wireless Operators;
and the charitable organizations and qualified donees running mobile giving campaigns.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: And it’s not just for kids. As text messaging has grown ubiquitous, so too has its popularity as a simple, inexpensive way for nonprofits to reach their constituents. A great deal of attention has been focused on the use of text messaging to raise funds following huge natural disasters, but organizations have also been uncovering innovative ways to leverage text messaging to engage community members in their work. From text-based applications to mobile customer relationship management platforms to simple one-to-one communications, text messaging has suddenly become sexy again.

Best Practices for Association Microsites

Best Practices for Association Microsites: Micro web sites and sub branding seem to go hand in hand, as does the angst and elation both bring to trade association marketing departments. I completely support micro site development; it just seems many are launched without strategic goals to support a sub brand, and many have an expiration date. I am not alone in my love/hate relationship with micro web sites (micro sites). In our research for the “Sub-Brands and Micro Web Site Use by U.S. Associations 2012: Benchmarks and Best Practices,” white paper, we found that nearly one-half of U.S. associations have deployed micro Web sites to promote sub brands, and many of the association marketing execs I talked to mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand.