OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: And it’s not just for kids. As text messaging has grown ubiquitous, so too has its popularity as a simple, inexpensive way for nonprofits to reach their constituents. A great deal of attention has been focused on the use of text messaging to raise funds following huge natural disasters, but organizations have also been uncovering innovative ways to leverage text messaging to engage community members in their work. From text-based applications to mobile customer relationship management platforms to simple one-to-one communications, text messaging has suddenly become sexy again.