Are You Getting the Most Out of Your Donation Forms?

Are You Getting the Most Out of Your Donation Forms?: Having easily accessible online donation forms is an important factor in increasing overall donations, but it’s really only half the battle. To ensure that potential donors who visit your forms turn into actual donors, there are many other aspects to consider. Are your forms intuitive? Are they a good length? Do they look trustworthy? There are a whole host of reasons why people click the little red x on a page without actually donating, but the good news is, many of these things are in your control.

Innovative charities engaging with new technologies | Charity Tech Insight

Innovative charities engaging with new technologies | Charity Tech Insight: Below are some examples of charities which are engaging with new technologies in an attempt to promote their cause, improve overall efficiency and increase donations.

Innovative charities engaging with new technologies | Charity Tech Insight

Innovative charities engaging with new technologies | Charity Tech Insight: Below are some examples of charities which are engaging with new technologies in an attempt to promote their cause, improve overall efficiency and increase donations.

Real Time Charitable Giving | Pew Research Center's Internet & American Life Project

Real Time Charitable Giving | Pew Research Center's Internet & American Life Project: Contributors to the “Text to Haiti” earthquake relief campaign were spur-of-the-moment donors who often induced friends and family to give, too, new research finds

Report is first in-depth study of mobile giving

WASHINGTON, DC – Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.

CRM gives organizations more accurate client profile | TMA Resources

CRM gives organizations more accurate client profile | TMA Resources: CRM as a journey
Integrating CRM into member communication strategies is a continually evolving process, according to MS Dynamics World. Data is now stored in an increasing number of channels and diversified formats, and improving the analysis of this information also requires constant adaptations.

In order to fully leverage member data for insight, organizations need to have a plan in place for CRM integration and the most advanced member management software that has the capability of extracting meaning. MS Dynamic World explained that only up-to-date technologies are able to merge existing client information with new data for enhanced understanding.

Rethinking Recruitment: NPR’s “Brand Ambassadors” - NPQ - Nonprofit Quarterly

Rethinking Recruitment: NPR’s “Brand Ambassadors” - NPQ - Nonprofit Quarterly: he landscape is changing, one tweet at a time. According to the Washington Post, National Public Radio (NPR) is finding interns via Twitter. In a recent search, the applicant pool was smaller than desired. The solution: NPR posted a notice on Twitter and asked their followers to retweet it. The outcome: 132 retweets, 140 applications, and eventually, 15 newly hired interns.

Katya's Non-Profit Marketing Blog | The 4 kinds of people who care about causes - and what they do online

Katya's Non-Profit Marketing Blog | The 4 kinds of people who care about causes - and what they do online: The wonderful people at the Georgetown Center for Social Impact Communication have drawn on their recent research to profile who is most likely spread the word about your cause - and how.

There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age: As a public service, I like to periodically check in on the number of self-proclaimed social media "gurus," "ninjas," "masters" and "mavens" on Twitter. Why? Well, it seems like an important metric, an indicator of something.

Marc Chardon: Peering Into the Nonprofit Crystal Ball...2013

Marc Chardon: Peering Into the Nonprofit Crystal Ball...2013: Technology will play a major role for both nonprofits and their supporters

At times, it would seem that ongoing technology trends like mobile and cloud will go on forever, but at some point these technologies reach a tipping point that causes a transformational change in the way people relate to technology. In 2013, we will likely see this transpire in the nonprofit sector. Supporters will be able to observe real-time mission delivery through mobile devices. Relying on CRM and Big Data, nonprofits will have a comprehensive understanding of all the ways supporters interact with their organizations and will be able to tailor branded experiences for each and every supporter. According to the recent State of the Nonprofit Industry report, the use of mobile technologies will more than double for most nonprofit organizations in 2013. In many ways, nonprofits will move from testing the mobile experience to delivering the mobile experience this year.

The Role of Controversy in 2012’s Top Five Nonprofit YouTube Videos - NPQ - Nonprofit Quarterly

The Role of Controversy in 2012’s Top Five Nonprofit YouTube Videos - NPQ - Nonprofit Quarterly: The Role of Controversy in 2012’s Top Five Nonprofit YouTube Videos

Welcome to the New TechSoup.org!

Welcome to the New TechSoup.org!: Welcome to the New TechSoup.org!

patrickduggan
6 Jan 2013 5:30 PM


Notice anything different? We've updated TechSoup.org with a new look and feel, directly integrating our product donations with our webinars, articles, forums, and blog posts.

The Nerdery to provide free Websites for Twin Cities nonprofits in Overnight Website Challenge - Minneapolis / St. Paul Business Journal

The Nerdery to provide free Websites for Twin Cities nonprofits in Overnight Website Challenge - Minneapolis / St. Paul Business Journal: "Overnight Website Challenge," during which scores of programmers will create new (and free) Websites for Twin Cities nonprofits.

Content Marketing Training - How to Motivate Employees to Create Content - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing

Content Marketing Training - How to Motivate Employees to Create Content - Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing: It can be difficult to encourage busy employees to provide content in addition to their normal jobs (Whaddaya mean I have to do marketing? Isn’t that why we have a marketing department?). To minimize bad feelings and maximize productivity, follow these guidelines:

Track Year-End Online Giving - Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Track Year-End Online Giving - Online Fundraising - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Track Year-End Online Giving

By Emily Gipple and Derek Lieu

The Chronicle has analyzed fourth-quarter online fundraising totals for more than 8,700 charities that process their donations through Network for Good.

Hover over any day to compare online giving totals from 2011 and 2012 and highlight a section of the lower graph to zoom in.

20 top web design and development trends for 2013 | Feature | .net magazine

20 top web design and development trends for 2013 | Feature | .net magazine: Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design and development trends you should be mindful of over the coming 12 months

Effective social media marketing requires CRM data | TMA Resources

Effective social media marketing requires CRM data | TMA Resources: Many associations still don't understand social CRM or its advantages. A report by Awareness revealed that only 16 percent of firms have a social CRM system, and 17 percent have no concept of what it's used for or why it can be beneficial. However, 68 percent of organizations expressed interest in social footprint impression. Major challenges cited in social media marketing were growing and managing social presence, monitoring social media accounts and the lack of adequate resources.

Plus-One This: Proof That Google Plus Will Prevail | Fast Company

Plus-One This: Proof That Google Plus Will Prevail | Fast Company: Plus-One This: Proof That Google Plus Will Prevail
By Dave Llorens
|
January 7, 2013

Google Plus has been written off as a universal flop--but a deeper look proves that we will all eventually succumb to its siren song.