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Friday, January 11, 2013
Are You Getting the Most Out of Your Donation Forms?
Are You Getting the Most Out of Your Donation Forms?: Having easily accessible online donation forms is an important factor in increasing overall donations, but it’s really only half the battle. To ensure that potential donors who visit your forms turn into actual donors, there are many other aspects to consider. Are your forms intuitive? Are they a good length? Do they look trustworthy? There are a whole host of reasons why people click the little red x on a page without actually donating, but the good news is, many of these things are in your control.
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