November 27, 2006
Raising awareness is vital to the survival of most social benefit organizations. Your organization may be doing important and valuable work — but if no one knows you exist, you are missing out on the opportunity to meet, engage, and motivate others to take action on your behalf.
Unfortunately, because nonprofits have limited resources, they can face significant challenges when deciding how to get their message out to large numbers of people. They must continually answer the all-important question, 'How can we reach the most number of people in the most cost-effective way?'
Enter MySpace, one of the most popular social networks on the Web today."