Friday, May 06, 2011
The KISS Method For Determining Social Media ROI: "Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business."
Thursday, May 05, 2011
Is Delicious the next Discovery Engine? - Search Engine Watch (SEW): "f Google is the definitive search engine of today's Internet, and Bing is the 'decision engine,' then it's plausible that the Delicious of tomorrow could be a true 'discovery engine.' You're going to trust the content flagged by your friends, family, colleagues, whoever -- more than whatever content marketers push to you, and more than the results toward which the search algorithms pull you."
Tuesday, May 03, 2011
Google Research Shows How People Use Smartphones to Help Them Buy Stuff: "he research showed where (at home and on the go, mostly) and how people use their smartphones. Interestingly, more people (81%) said they browse the Web on their device than said they use native applications (68%). For ecommerce sites and other businesses, these numbers suggest that investing in one's mobile-optimized Website could be more important than building native apps."