2016 Top Trend in Association Marketing: Embrace Digital Disruption:
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Friday, January 08, 2016
Monday, January 04, 2016
Why Your Nonprofit Website Needs a Privacy Policy (And What to Include)
Why Your Nonprofit Website Needs a Privacy Policy (And What to Include): "If you’re a typical nonprofit, you probably collect a significant amount of sensitive information from your users—even if it’s simply the IP addresses gathered by your site statistics package. And after last year’s Target debacle and frightening data breach, millions of users are more skittish than ever about providing personal information to both businesses and organizations. Suddenly information that users have considered private and protected seems all too vulnerable.
In this age of data-driven marketing, it’s more important than ever to position yourself as a safe and trusted organization. Your privacy policy can no longer be an afterthought—it needs to be a prominent feature on your website and written in words that the average user can understand without hiring a lawyer."
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In this age of data-driven marketing, it’s more important than ever to position yourself as a safe and trusted organization. Your privacy policy can no longer be an afterthought—it needs to be a prominent feature on your website and written in words that the average user can understand without hiring a lawyer."
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Top Social Media Predictions For 2016 | PC Tech Magazine
Top Social Media Predictions For 2016 | PC Tech Magazine: "This time last year, we published our 2015 social media predictions. It seems those predictions were proven accurate, so we thought we’d do the same for 2016.
Not to blow our own trumpet, but our main 2015 social media predictions we’re spot on. We predicted huge growth in video and paid posts. Just take a look at your newsfeed compared to last year. We also predicted a massive increase in access to big data. We can see this in things like the success of Facebook’s Dark Posts and Facebook’s incredibly detailed targeting options for advertisers."
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Not to blow our own trumpet, but our main 2015 social media predictions we’re spot on. We predicted huge growth in video and paid posts. Just take a look at your newsfeed compared to last year. We also predicted a massive increase in access to big data. We can see this in things like the success of Facebook’s Dark Posts and Facebook’s incredibly detailed targeting options for advertisers."
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