Why Your Nonprofit Website Needs a Privacy Policy (And What to Include): "If you’re a typical nonprofit, you probably collect a significant amount of sensitive information from your users—even if it’s simply the IP addresses gathered by your site statistics package. And after last year’s Target debacle and frightening data breach, millions of users are more skittish than ever about providing personal information to both businesses and organizations. Suddenly information that users have considered private and protected seems all too vulnerable.
In this age of data-driven marketing, it’s more important than ever to position yourself as a safe and trusted organization. Your privacy policy can no longer be an afterthought—it needs to be a prominent feature on your website and written in words that the average user can understand without hiring a lawyer."
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