It's Your Content -- Take Control of It! | NTEN: The Nonprofit Technology Network: "Michael Weiss, imagistic
It used to be that marketing on the web involved simply pushing content to your audience, hoping they would read it, consider, select, purchase, use, and recommend. Now, online marketing has literally become a conversation between you and your audiences. In fact, with blogs and the ability to post comments, sometimes you're not even involved in some of your best or worst marketing efforts."
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