Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.: Don’t confuse publishing with advertising. I’m not talking about one-way communication that people view as a “salesy.” Publishing is about producing blog posts, video, e-mail newsletters, e-books, white papers, free reports and other types of content. For example, the American Cancer Society (ACS) created a blog site called MoreBirthdays.com meant to educate and inspire cancer patients, survivors and caretakers—a resource that connects the cancer community with the cause and ultimately strengthens giving.