Nonprofits learn from online Obama presidential campaign manager: "His top take-home lessons in online campaigning from the 22-month endeavor:
Speak with one-voice, and let the data set the course;
Stay on message, say one thing at a time and make the call-to-action clear and singular;
Take the “little people” seriously;
Be prepared to deal with both good and bad luck;
Test everything, always; and
Respect the fundamentals of direct marketing."
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