Beth's Blog: How Nonprofits Can Use Social Media: Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking

Beth's Blog: How Nonprofits Can Use Social Media: Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking: "Guest Post by Michael Hoffman: Viral Video for Nonprofits - A Rethinking


Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You know”, they say, “a video that will get a lot of views when we put it on YouTube.”

And every week, without fail, there is a sigh and a deep breath among the staff at See3 as we explain that maybe a viral video isn’t what you really need. Maybe, we say, what you really need is a video strategy."