[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising: In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?