6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing: 'm a big fan of social media. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning. I didn't think about it as leveraging anyone, but there is something to be said for targeting respected followers and encouraging them to recommend you.