Is Your Nonprofit Guilty of #Hashtag Spamming? � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Is Your Nonprofit Guilty of #Hashtag Spamming? � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits:

Is Your Nonprofit Guilty of #Hashtag Spamming?
April 9, 2012
tags: Twitter

A recent study concluded that only about one-third of tweets are worth reading and with Twitter now generating 340 million tweets per day, that’s approximately 266 millions tweets that would have been better left untweeted. Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. In general, most direct marketing pitches and fundraising asks are ignored and increasingly an overuse or incorrect use of hashtags can do more harm to your nonprofit’s brand on Twitter than good.