The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: The Dangers of an Inactive E-Mail List

April 5, 2012, 9:20 am

By Nicole Wallace

Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams Hussey, told participants in San Francisco at the Nonprofit Technology Conference.