Fundraising lessons from the world of rock n roll : Page 1 of 2 : FundRaising Success: "There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?
I love the quote by UNICEF'sOpens in a new window internet chief from a few years back: 'The currencies that we deal in are awareness and enlightenment and to have people be stakeholders in these ideas.'"
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