How to Avoid the Hard Sell in Your Content | Social Media Today: "You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them.
If you try to overtly sell anything to anyone, you will most likely not succeed and in the process, you may lose some very valuable business relationships. In fact, if your writing is about selling, they won’t bother to read your content at all. They will read other people’s content and become loyal to them instead of to you."
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