Engagement Focus of Mobile Technology | eJewish Philanthropy: Your Jewish Philanthropy Resource: "Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.
Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations."
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