Cell Phones Make Donating Easier - Mobiledia

Cell Phones Make Donating Easier - Mobiledia: "'[The program] has a number of advantages over cash collection,' Laurence told the Institute of Fundraising in London. 'It appeals to the younger generation of donors, half of which do not donate to charity at all. 100% of the donation goes to the charity's bank account and it allows for the collection of gift aid.'"