How to get ahead in... digital fundraising | Voluntary Sector Network | Guardian Professional

How to get ahead in... digital fundraising | Voluntary Sector Network | Guardian Professional: Donations from digital giving hit a record high at the international health charity Merlin last year. Income via social media sites like Facebook, smart phones and the internet brought in around �175,000 – almost treble its income from digital donations in a single year. At the same time latest figures from the Institute of Fundraising (IoF) reveal that in the last quarter of last year 15% of donations to charities in the UK were made digitally.