massnonprofit.org ::: Many nonprofits might ask why they should add a blog to their website. After all, isn’t having a website enough of a web presence?
But there’s a big difference between having a blog and having a website. Website pages provide information, but they don’t allow for an exchange to take place – they broadcast rather than engage. People in the digital age are expecting both information and a way to become engaged with an organization, which is why writing a blog in addition to having a website is becoming an essential marketing tool for nonprofits.
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