The Art of Creating a Social Media Press Release: "Now everyone has the same technology to create, publish and distribute content. So for an organization’s “news” to stand out, it needs to:
* reach 3 audiences: traditional media, online media bloggers/digital influencers, and the general public.
* be understandable to 3 kinds of readers: humans, search engines, and social networking sites.
A better SMR has 4 elements:"
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