The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "e-Commerce: Donation Processing & CRM

By Mira Allen and Laura Quinn

Online donations should be an important piece of almost any organizations’ fundraising strategy. While online methods won’t replace direct mail anytime soon, they can reach a different audience and often are more cost efficient to run than more traditional campaigns.

But just as a new ability to accept credit card payments over the phone won’t suddenly make the phone start ringing off the hook with eager donors, adding a donation button to your Web site isn’t likely to bring in much money on its own. The key is integration of these online methods into your communication mix."