AFP Leading, Innovating in Social Media - Resource Center - AFP: AFP Chief Marketing Officer Scott Pearl (@scottpearlmktg) is the top-ranked association CMO on Twitter, according to Social Media Marketing magazine—another sign of AFP’s increasing leadership in the areas of social media.
The association is in the middle of a significant new media campaign designed to reach out to both fundraisers and those within the charitable sector, as well as donors, volunteers and supporters outside the sector.
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