Change Agents: Tom Serres and emerging cause economy | The Courier-Journal | courier-journal.com: Where his goals once were limited to corporate success, now they're dead focused on making Rally a linchpin in the nation's $300 billion "cause economy," his favored term for personalized philanthropy.
Where Kickstarter is known for raising money for movies and products, Rally is one of a growing number of sites such as Indiegogo and GoFundMe where individuals make their pitch for everything from sending local kids to camp to rebuilding a destroyed barn.
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