onPhilanthropy - How to Compete in 2006: "How to Compete in 2006
By: Nathan Shaver, 12/16/05
As the New Year approaches, many organizations and nonprofits are evaluating their recent successes and the challenges ahead. With the steady increase of outlets for giving, nonprofits are trying to find new ways to expand and cultivate their base constituency. For many, the coming year will be the time to exploit the trend toward online giving and relationship building. In fact, with the growing competition among nonprofits for the increasingly scarce philanthropic dollar, some say integration of online efforts is all but required. In interviews with Convio’s Vinay Bhagat and Blackbaud’s Charlie Cumbaa, we examine some of the ways nonprofits can stay competitive in 2006, using the tools 2005 has thrust into the spotlight.
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