Friday, March 31, 2006

Innovations in Online Direct Response Fundraising Drive Results :: PNNOnline ::

Innovations in Online Direct Response Fundraising Drive Results :: PNNOnline ::: "Innovations in Online Direct Response Fundraising Drive Results
Posted by: taitchison on Friday, March 31, 2006
Topic Expert Opinion


As nonprofit organizations accumulate experience with planning and executing online programs, best practices are emerging — particularly in the area of online direct response fundraising. Likewise, technology advances in Internet marketing and fundraising are enabling more sophisticated approaches and, consequently, stronger results. Here’s a look at best practices and technologies that nonprofits can use to establish more effective direct response fundraising programs.


Building constituent email files


There is growing appreciation throughout the nonprofit sector for the importance of building constituent email files. Today's Internet savvy organizations realize that having a constituent's email address allows them to cultivate, motivate, mobilize and solicit constituents at nominal costs. They also realize that having an email address and communicating in an integrated fashion lifts donor value.

No comments :