Innovations in Online Direct Response Fundraising Drive Results :: PNNOnline ::: "Innovations in Online Direct Response Fundraising Drive Results
Posted by: taitchison on Friday, March 31, 2006
Topic Expert Opinion
As nonprofit organizations accumulate experience with planning and executing online programs, best practices are emerging — particularly in the area of online direct response fundraising. Likewise, technology advances in Internet marketing and fundraising are enabling more sophisticated approaches and, consequently, stronger results. Here’s a look at best practices and technologies that nonprofits can use to establish more effective direct response fundraising programs.
Building constituent email files
There is growing appreciation throughout the nonprofit sector for the importance of building constituent email files. Today's Internet savvy organizations realize that having a constituent's email address allows them to cultivate, motivate, mobilize and solicit constituents at nominal costs. They also realize that having an email address and communicating in an integrated fashion lifts donor value.
This blog contains assorted news, commentary and limited press releases on nonprofit technology gathered by the AFP Fundraising Resource Center. Other Sites of Interest Section Disclaimer: AFP provides the following listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some urls may require registration to view and/or may only be available for a limited time.
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