RED HERRING | PBS Mulls Online Growth: "PBS Mulls Online Growth
Public television in the U.S. plans to join the growing rush of its commercial peers to the Internet.
April 18, 2006
The Public Broadcasting System said Tuesday it may make more of its content available on the Internet and on mobile devices such as MP3 players and cell phones.
PBS, a private, nonprofit media enterprise, has a fairly extensive online presence, particularly for children, but spokeswoman Lea Sloan said the company has begun talking about significantly extending its profile on the web.
The company, known for its educational and cultural programming, is hoping to make its signature shows such as Frontline, American Experience, NOVA, Nature, and American Masters available to the web’s global audience.
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