Stanford Social Innovation Review : Opinion Blog : All They Want Is Money (October 10, 2006): "t a recent conference, I did an informal survey of nonprofit professionals to see how many people visited nonprofit websites, other than for work, in the past 3 months (lots of hands)and how many planned to go back to those sites (very, very few). I asked, “Why don’t you go back to those sites?” “Because all they do is ask that I donate,” one guy said.
That is the state of most nonprofit websites--most engage users on only a superficial level. They rely on an information dump that ignores what the user wants to do and learn. A big “Donate” button on your homepage does not address the question of how to get that user motivated.
There are a couple of nonprofit sites that have woken up to this and really stand out for trying to spark intellectual and emotional engagement."
No comments :
Post a Comment