snip snip>>(Just a reminder that we post revelvant snippets not necessarily the beginning of the article)
"In return for providing a tailor-made search index, Google will display short, text-based ads tied to the search requests entered at participating Web sites.
The revenue generated from those ads will be shared with the Web site owners -- the same approach that has enabled Google to build the Internet's biggest advertising network and establish itself among the world's most valuable companies with a market value of nearly $150 billion (euro119.46 billion) after just eight years in business.
Web sites run by government agencies, universities and nonprofit groups will be permitted to deploy the custom search tools without being forced to run Google's ads."
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