Posted by: laurakujawski on Tuesday, December 12, 2006
Topic Expert Opinion
Is your nonprofit technology savvy? Do you wonder how you can communicate your mission to your stakeholders more clearly than you do now? And, while you think about adding new technologies to communicate, can you afford to do so? In today’s “Expert Opinion”, Christine Litch suggests some low and no cost ways to increase your ability to communicate with others.
In the business world, technology is used for its competitive edge, to increase efficiency and cut costs. Although nonprofits do not have stockholders or owners to satisfy, they do have a “bottom line” to consider. If a nonprofit doesn’t meet its guidelines, stock will not plummet, but programs and services – and the populations they serve -- may suffer. Unlike their business counterparts, however, nonprofits have been slow to adopt new technologies, one of the biggest reasons being the perception that investment in technology is an unnecessary use of money."
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